When I was a kid I stuttered. As a result I thought long and hard about everything I said. It made me acutely aware of how you put words together. In college I walked out of a class the first day knowing I had “come home.” The class, later my major and the business I’m truly in: Reasoning, Logic & Persuasion. That’s what I do for clients — persuade. The reason I do it well is there’s reasoning and logic attached.
Later I discovered a passion for another process: how companies grow. I was amazed that my observations over coffee with customers were often more impactful than all the expensive computer gear I was selling them. Humm, I thought, that’s weird.
Leaving IBM, an MBA, years in the trenches of small business marketing, leaving my stutter behind and more than 30 years as a small business marketing consultant. . .
and here we are, you and I.*
I help small businesses increase sales. That’s it, really. That’s all that matters. Either I succeed for you (sales go up) or I fail (you invest money and little or nothing happens). Sure, we do a lot of things: develop strategies, improve website conversion, create email campaigns, write sales letters and design brochures. But you hire someone like me to increase sales, not just create things. Because without results, all that’s just money spent.
What makes me different:
I work with small business owners. This is what I’ve done for 30+ years.
When you hire us you get me. My job isn’t to manage a consulting firm, it’s to grow your sales. It’s not my firm working for your company. It’s we.
Because I work with small businesses, we take a lot of small steps. Execute, refine, repeat.
I’ll talk to your customers to inform our ideas. No one-size-fits-all solutions here.
I look long and hard at what you are telling the world about what you do and why you are different. That cool new website won’t do you much good if what you’re saying doesn’t resonate.
My story, told in a more traditional way. . . sort of. . .
Second generation Arizona native / Jock / BA, Reasoning, Logic & Persuasion, Drake University / IBM / Realized I don’t like big companies / MBA, Arizona State University / VP Sales & Marketing for two small companies / Tried to buy one, the board laughed at a 27-year-old with his checkbook in hand / Declared myself a marketing consultant, prayed someone would hire me / More than three decades of working with small companies / And now here we are, you and I.
The two things clients have said about me I am proudest of (and, of course, I enjoy getting emails like the one above too):
“Hiring Hamilton helped us finally project the feeling of what it is like to do business with us.” That was Vance Boucher. It typically isn’t one major thing that makes you different or unique. It’s a feeling or a sense people get from the experience you create. I hope we accomplish this for every client. It’s certainly the goal. “Just hire Hamilton and do what he says. When things stop working, fire him. We hired him in 2000 and are still using him.” That was Chris Jones and I’m fine with the fire-him-when-things-stop-working arrangement because I focus on results. I charge money for what I do, but I do what I do for the challenge and satisfaction of creating results. I’m not always right, but for the same dollars, there’s nobody better. The great David Ogilvy once said AD MEN fall into two categories, killers and poets. Killers see an ad as a means to an end. Poets see an ad as an end. He also said you need to be some of both to be successful. I agree.
Am I a good fit for what you’re facing? There’s only one way to find out, isn’t there? Email me and we can very likely talk tomorrow. Or call right now if now is regular business hours Mountain time: 480-948-0029
Let’s talk about the change you’re wanting to make…but haven’t quite pulled the trigger on.