Silicon Wafer Carriers
Company – SOUTHtech, Tempe, AZ
Product: Silicon Carbide Wafer Carriers.
Situation The company has a patented manufacturing process that allows the custom manufacture of wafer carriers at standard prices.
After interviewing their salespeople and customers we determined the company had “lost its focus” by burying the one key reason people perceive them as unique in with several benefits that all their competitors tout. The result was they appeared too similar to their much better known competition. We simply had their salespeople re-focus on their single unique factor, re-focused their printed material on this factor and increased the number of contacts they were making on prospective customers.
The result was a 400% increase in bids for new business and a 40% increase in business from new customers.