Company- TRIMS, Inc., Scottsdale, AZ
Product: Grounds maintenance software.
Situation: 18 month old company struggling to introduce new software.
We repositioned the company’s entire marketing effort away from software after discovering potential users were not comfortable using computers. We focused solely on the benefits of reduced paperwork and allowing more time spent outdoors maintaining the grounds or golf course. We developed a two step mailing program that pulled a 16% response for information requests and a 20% closing ratio (the software costs $1,000). The company sold 76 systems in five months, after selling 23 systems their first 18 months in business.