Health Retreat and Spa
Galisteo, New Mexico
Company – Vista Clara Health Retreat & Spa, Galisteo, New Mexico
Product Premium Health Spa.
Situation Start-up high end spa ($4,500 per person per week).
We developed a very aggressive, yet low key prospecting system. That is, one designed to attract a large number of inquiries quickly, but make the prospect feel they “discovered” this exclusive spa themselves. We created and implemented a highly personal direct mail program that generated over 3,000 inquiries in four months from the super wealthy market segment. The spa enjoyed initial bookings three times above the industry average for new spa openings.