Marketing Via a Hologram

Most of us saw CNN’s foray into 3D during their election coverage.  Here’s an interesting post by Digital Inspiration about how they did it.  At the bottom of the page are two videos (by CNN and Cisco) explaining how its done and the implications for business (telemeetings).

Did it make sense for CNN to, as one of their honchos indicated, work on doing this for the past 12 years?  Probably.  It will likely become a part of our media in the near future and, why not be the first?  There’s something to be said for the occassional “parlor trick,” or doing something nobody else can.  It gets attention and attention’s a good thing (most of the time).

Leave a Reply

Your email address will not be published. Required fields are marked *