You remember the “Just Do It” Nike campaign. Their basic message was just start. Exercising, running, whatever. Just start. Just do it.
I would add. . .just start: a search marketing campaign; an effort to push your website conversion rate up; a customer listening campaign. Just start.
I would also add Just Iterate. Put it out there, measure, change, measure, change.
The internet is the perfect platform to do just that. . .or Just Do It.
Change your home page, change the color of the button, make the button bigger, add a video, change the video, change the price. . .change it, measure and change it again.