Corporate training Scottsdale, AZ
Company – Scottsdale Seminars, Scottsdale, AZ
Product: Corporate Training Situation: After conducting over 3,000 seminars for a national training company, Jonathan Clark had gone out on his own to promote his own seminars. He wanted help growing his business with larger organizations. His previous marketing attempts had not generated results. Solution: We recommended he not compete with other, larger training organizations by promoting the many types of seminars he was capable of presenting, But rather, we created a strategy where he led with his strongest, most unique seminar, business writing skills. We developed a multiple-step direct mail and telephone prospecting program targeting companies with 500+ employees. We do all the implementation; Jonathan simply approves copy and design and sends the checks. Even though only the first three of five steps have been implemented, his business grew 80%, generating $8 for every $1 spent on marketing. Within four weeks after September 12, 2001 over 90% of his customers canceled all their planned seminars. Jonathan was essentially out of business. We continued to market to existing customers, albeit on a smaller scale, and gradually earned back every canceled seminar. We “hung in there,” become more active on-line, have introduced his training on CD and in 2012 his business had a record year.