The base price of zero is the new free. I offer “Freemium,” or tiered versions of the most popular ways people hire me. Free.
THE SERVICES & THEIR FREEMIUM VERSIONS-
Paid Search Campaign I charge $1,250 to set up a Google Adwords campaign and manage it for a month. I charge $650 per month to manage the campaign weekly during subsequent months. Click-through charges are additional and paid directly to Google. People hire me because I have the unique skill set of being a 30-year direct response marketing veteran (Adwords is direct response marketing in its purest form) and I’ve earned the Google Adwords Professional designation. Details
Freemium – Or, you can watch me manage an account. Free, via weekly open net meetings. We meet twice a week and it’s open to everyone. Copy the meeting link and put it in your calendar:
Every Tuesday and Thursday at 10 AM Pacific time, 1 PM Eastern time.
Virtual Director of Marketing I charge $750 per month to be a company’s VDM. Owners use me this way when they want to know what next step — strategy — they ought to be taking. We meet once a week via net meeting and communicate via email (unlimited) in between to continue the momentum. We work on what’s holding you back or, if you aren’t sure, I have a process I take you through that basically builds a marketing plan. And I’m with you through implementation. Details
Freemium – Or, you can join in on a free weekly open net meeting. It’s a VDM meeting. You can ask questions or listen. It’s just not exclusively your meeting focused on your company. We meet twice a week and it’s open to everyone. Copy the meeting link and put it in your calendar:
Every Tuesday and Thursday at 10:30 AM Pacific time, 1:30 PM Eastern time.
Website Assessment I charge $995 to recommend ways to increase leads from your website. I look at visitor behavior, keyword performance, your site’s ease of use, how effectively it tells your story and what you’re asking people to do. I do the work, write it up and we talk about it via a net meeting. Details
Freemium – Or, you can download instructions and do it yourself. Free. I tell you want to do and teach you why you’re doing it. You get my experience and knowledge, you just don’t get me.
Many software tools have a Freemium version you can use for free. If you like it you can then move to a paid or Pro version. Ditto many online communities. Professionals give speeches for free because it’s a great way to demonstrate expertise. If you’re impressed and have a need, you may hire them. Ditto for me.
If you recognize the term Freemium you probably read Chris Anderson’s book “Free: The Future of a Radical Price.” You can download an audio version free. Great book. A must read if you compete on the internet.