by hamilton | Advertising, Blog, Effective Marketing, Marketing Trends |
IBM spent three solid months teaching us young, starry-eyed recruits feature, function, benefit selling waaaay back in 1976. It was leading edge then. But so were a lot of things you wouldn’t be caught dead doing now (Streaking anyone? The first Rocky movie? ...
by hamilton | Effective Marketing, Social Marketing |
Every time something big comes along and starts to change things, like social media, the internet, television, radio all the way back to that trouble-maker Gutenberg and his press, people announce the death of the thing that it replaces. Or more accurately, the...
by hamilton | Blog, Effective Marketing, Social Media, Social Media Marketing |
Remember your mother nagging you to spend more time around smarter people? “Why do you spend time around __________? He isn’t going anywhere!.” And “Why don’t you ever play with little ________, he/she is so smart?” As a...
by hamilton | Effective Marketing |
I contributed to an online article this June for BusinessWeek on email! The reporter used bits and pieces of an intense 30-minute interview. So, it got me thinking: I haven’t blogged about email marketing for a long time. I manage a handful of email...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
Remember the first sentence in the book Good to Great? “Good is the enemy of great.” The idea was you had to push past good to get to great; getting past the old “if it ain’t broke. . .don’t fix it. . .” In today’s economy...