by hamilton | Effective Marketing |
The longer I do this (be a marketing consultant) the more I’m convinced it’s the simple things that matter most. Do people understand what you do? Do they understand why you’re different? Do they understand you understand their problem? Do you...
by hamilton | Advertising, Blog, Effective Marketing, Marketing Trends |
IBM spent three solid months teaching us young, starry-eyed recruits feature, function, benefit selling waaaay back in 1976. It was leading edge then. But so were a lot of things you wouldn’t be caught dead doing now (Streaking anyone? The first Rocky movie? ...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
Remember the first sentence in the book Good to Great? “Good is the enemy of great.” The idea was you had to push past good to get to great; getting past the old “if it ain’t broke. . .don’t fix it. . .” In today’s economy...
by hamilton | Blog, Marketing Ideas |
As a marketing consultant I spend about half my time generating new ideas and half implementing. New ideas can be tricky. Brainstorming works great, especially when you have the right poeple in the room. But that can take time to schedule, especially if...
by hamilton | Advertising, Blog, Effective Marketing, Marketing Ideas, Uncategorized |
Advertising – Effective Marketing – Marketing Consultant – Small Business Marketing Consultant // A NON-AD is something that doesn’t feel like an ad. It informs. It has value. It becomes an ad when it causes action. You know what...
