by hamilton | Advertising, Blog, Effective Marketing, Marketing Ideas, Search Engine Marketing |
A while ago I wrote about the power of context in marketing. I used Google Adwords (sponsored search, or pay-per-click) as a great example. Adwords ads give you 95 characters, including spaces, to tell your story. No pictures, no song-and-dance. Yet, those little...
by hamilton | Advertising, Effective Marketing, Marketing Ideas |
Good post by Paul Dunay talks about the one word that defines the future of advertising: contextual. This marketing consultant would leave it at “context,” but who’s counting? The point is the same. Advertising has evolved from scream/push to...