The old free, to anyone over 25, wasn’t free. There was usually a catch. The new free, to anyone under 25, is just sort of the way things are.
The new free is changing marketing according to Chris Anderson (Editor of Wired magazine) in his new book titled “Free.” You can read it here, free, of course. You can also buy it. He was right about the Long Tail when he wrote that book, which makes me perk up and pay attention to this one.
Again, my question, assuming he’s on to something, and a question I’d love to read your answer to in a comment:
If your sales revenue depended on how well you educate/connect with/give value to people who want what you sell, and how many of those people you educate/connect with/give value to, for free, how would that change your marketing?