I can increase your sales by 20% without breaking a sweat, without knowing a single thing about your company, product or customers. Or more accurately, YOU can increase your sales 20% without my knowing a single thing about your company, product or customers by following the following two recommendations:
Increase the number of prospects you contact. One of the most common weaknesses I see in companies’ marketing is they simply don’t contact enough prospects. Double or triple the number of prospects you contact and you double or triple the chances your message will hit people when they’re ready to buy.
Increase the number of times you contact prospects. It’s called frequency if you’re an advertiser. It’s called repetition is you’re a direct marketer. It’s also called common sense, really. Things change. I see your ad or your direct mail piece hits my desk today and I could care less. But in a month or six weeks, things may be different. I may have a need then, I may not be as busy then or I may replaced by then. Double or triple the number of times you contact prospects and you double or triple the chances your message will hit people when they’re ready to buy.
Do these two things-change nothing else-and I guarantee sales will increase by 20%. AT LEAST 20%.
Do these two things, AND THEN refine your message and add to or change the mix of marketing methods you use. . .and you’re on your way to doubling sales!! Ask me how!