The University of Phoenix

Adult Learning Phoenix, AZ

Company – The University of Phoenix, Phoenix, AZ

Product: Adult degree programs. Situation: Fast-growth company wanted marketing plan to support more growth at their eight campuses outside Arizona. Solution: Developed marketing plans for graduate and undergraduate business degree programs, and graduate and undergraduate nursing degree programs. In response to our recommendations, the corporation restructured their internal marketing function, broadened their target market definition, and implemented a customer contact program to better anticipate the changing needs of their customers. The plans created a step-by-step process that improved their 12 month forecasted growth by $6 million.