What I Do

I help business owners increase sales.

Owners come to me looking for a variety of things — a new website, their first prospecting campaign, fresh ideas.  But really, the “thing” they want is to increase sales.

Isn’t this why you’re here, really here?

There are many things that go into increasing sales, and I’ve included links to specifics below, but it gets down to accomplishing a few fundamental things:

  1. Refocusing your strategy to attract more of the right people to your business.  Your website is a key.
  2. Increasing the percentage of those people who turn into a lead or customer.  Again, your website is important because it’s doing much of the work.

I do what needs doing: 

I develop strategy,

write sales copy,

drive implementation,

focus on website conversion

and test, test, test.

I do my homework so the changes I recommend are informed by the people they’re designed to appeal to.  We work with your creative people or ours to make these changes.  I become in many instances your Virtual Director of Marketing.  But we’ll do what needs doing, NOT some track or process I try to sell to everybody (I don’t do that!!).

I don’t do anything in a vacuum. I’ll talk to you because I want to understand what you want customers to know.  I’ll talk to your customers because I want to know their perceptions in their words.

I charge a project fee for easily defined projects or a work on a retainer.  “I can’t afford you” does not apply here.  You can use me as little as two hours.

More detail about hiring me to:

Become your Virtual Director of Marketing.

Improve your Adwords campaign, or build one.

Give your marketing a check-up.

Hello

hamilton-newI’m Hamilton Wallace.  Looking back, everything since I can remember pointed me toward what I do.

I remember in kindergarten certain words were hard to say. As I grew older I realized what that meant: I stuttered. My stuttering made me acutely aware of how you put words together.

Good training, it turned out, for a future marketer.

In college I discovered another level of words — what felt like magic at the time. I walked out of a class having had my mind officially blown. The class, Reasoning, Logic and Persuasion, taught me how to see behind words to dissect arguments; stripping away the BS and examining the story like you might peel away the layers of an onion.  More good training for what I do now.

Every day I got better at recognizing why a politician or preacher or TV ad did or did not persuade. Until one day I realized I enjoyed this more than my job. That was the day I sat in a little cafe in the middle of Iowa with a customer and I had my mind officially blown again. He thanked me, saying my advice of a couple months prior had worked. His company had…actually…taken…the…advice of a 26 year-old. And, I might add, good things happened.

The mind blowing part:

My advice had had a bigger impact on his business than all the expensive computer gear I was selling him!! Hmmm I thought, that’s weird. This happened again and then again. Hmmm I thought, this really IS weird.

And it really, really felt good. So good, in fact, that I quit my job at IBM, got an MBA, ran the marketing for two small companies and then declared myself a marketing consultant. That was more than 30 years ago.

So Here We Are, You and I…

And now, here we are. My stuttering is all but gone away, I’m still chasing that wonderful feeling I get when I create results, and you’re here looking for some! Results, that is!!

I’d be honored to learn more about the challenges you face and the problems you want solved.  You can call during regular business hours: 480-948-0029.  Or email me: hamilton@hamiltonwallace.com.

You can also learn more about me, here, and by reading my ebook, free, here.  I hope I hear from you!