A person’s “Why” is important if you are about to bring them onto your team.
Why I am a small business marketing consultant. . .
I hate injustice.
This sounds more dramatic than it is. Here’s what I mean. Small business owners, those folks I’ve chosen as my clients, have lousy choices when it comes to outside marketing help. So bad, in fact, it borders on injustice.
You get sold what they’re selling as a solution to your marketing problem, NOT a thought-out, prescription-based solution to your specific marketing problem. This is wrong and I see it EVERY TIME I come into a company. I sometimes joke that I can save owners my fee by simply getting them to stop wasting money. Except it’s usually true, so I guess it isn’t that funny.
I love to compete.
I keep score. Sales either go up or they don’t. I don’t always succeed, but I have zero interest in just creating a website or email campaign or brochure or landing page that looks great and you love. I want to see and feel the results. It is my drug of choice. That’s my why.
Being a small business marketing consultant lets me do what I love to do — to do what I can’t live without doing. I don’t ride in on a white horse and save the day. You’ll be a big part of why we succeed. But together, we can do this!
My measure for success:
You may have guessed by now, I measure success by sales. If marketing works, sales go up.
If something I’ve said strikes a chord, maybe we should work together. You can learn more about me here and read my ebook free here. You can also learn how many people like to hire me here. And you can email me here: firstname.lastname@example.org.