https://smallbusinessmarketingconsultant.com/7-reasons-storytelling-rocks/ small business marketing consultant Mon, 29 Aug 2011 18:50:19 +0000 hourly 1 https://wordpress.org/?v=6.8.3 https://smallbusinessmarketingconsultant.com/7-reasons-storytelling-rocks/comment-page-1/#comment-729 Mon, 29 Aug 2011 18:50:19 +0000 https://smallbusinessmarketingconsultant.com/?p=3552#comment-729 You are welcome Joy. And correct. We all buy on emotion and then look to the rational to justify our decision. Thanks for the added insight.

]]> https://smallbusinessmarketingconsultant.com/7-reasons-storytelling-rocks/comment-page-1/#comment-728 Mon, 29 Aug 2011 18:47:57 +0000 https://smallbusinessmarketingconsultant.com/?p=3552#comment-728 I would add one more reason to your impressive list. Storytelling connects people on an emotional level. Companies that can tell a story understand the emotional-level benefits for which their current and potential customers are looking. These companies have insight into the “why” that the customer asks and communicates with these customers in language that resonates with their needs. Thanks for the post!

]]> https://smallbusinessmarketingconsultant.com/7-reasons-storytelling-rocks/comment-page-1/#comment-727 Sun, 28 Aug 2011 22:55:02 +0000 https://smallbusinessmarketingconsultant.com/?p=3552#comment-727 I love the part you said about how your “story isn’t normally your message”. That really puts things in perspective because it’s very easy to confuse the two. Great piece.

]]> https://smallbusinessmarketingconsultant.com/7-reasons-storytelling-rocks/comment-page-1/#comment-723 Wed, 24 Aug 2011 07:47:19 +0000 https://smallbusinessmarketingconsultant.com/?p=3552#comment-723 […] 7 Reasons Storytelling Rocks – Small Business Marketing Consultant […]

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