Comments on: How to create a customer for life https://smallbusinessmarketingconsultant.com/how-to-create-a-customer-for-life/ small business marketing consultant Tue, 27 Jul 2010 16:22:39 +0000 hourly 1 https://wordpress.org/?v=6.8.3 By: hamilton https://smallbusinessmarketingconsultant.com/how-to-create-a-customer-for-life/comment-page-1/#comment-550 Tue, 27 Jul 2010 16:22:39 +0000 https://smallbusinessmarketingconsultant.com/?p=2727#comment-550 And isn’t that the key? What’s a customer worth? I’ve been worth probably $1,000 to Plantronics the past three years. And I’ll probably continue to buy from them.

Thanks for your contribution, Joe.

]]> By: Joe McVoy https://smallbusinessmarketingconsultant.com/how-to-create-a-customer-for-life/comment-page-1/#comment-547 Mon, 26 Jul 2010 22:26:04 +0000 https://smallbusinessmarketingconsultant.com/?p=2727#comment-547 I completely agree. When your service is only what’s expected, that’s unremarkable and nobody will tell anyone else. When you mess up, fix the problem promptly, apologize, and go beyond what’s expected, that’s what gets you talked about.

Whatever it cost Plantronics to send you several replacement headsets will be returned to them thousands of times over when you tell others what they did – and the word-of-mouth spreads from there…

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