By: hamilton

hamilton — Sat, 21 Feb 2009 14:09:24 +0000

You bring up a good point (“I don’t think it matters as much whether your product is a need or a want, as long as you can craft that message to hit them on that level.”). If you take the time to understand exactly how your customers are feeling right now, you can craft a message that speaks to that. Which, practically by definition, turns your product into a need, not a want. Yes, there are exceptions. But the fundamental is true.

By: Teresa

Teresa — Mon, 16 Feb 2009 09:49:17 +0000

Good stuff here, and I agree that a lot of businesses are stuck on the wrong thing. Yet I think that it is less of a usp issue, or even a question of product. Rather, I think that it is all about the core influence of the market. For example, if you are saling a how to make cash product, and you know the following about your market,
they’re afraid because they don’t have a clue how they will meet their next morgage or car payments,
they are awakened by the thought of not being able to put food on the table, then you can craft your message to hit on that fear.
in truth its about noing exactly who your market is, and what they realy want.. core influence. And, I don’t think it matters as much whether your product is a need or a want, as long as you can craft that message to hit them on that level.
Anyway, good post, I will be on the look out for more.
to your success,
Teresa Blaes

Comments on: In a Crisis, are You a Necessity or Luxury?

By: hamilton

By: Teresa