Comments on: Search Marketing versus Traditional Advertising https://smallbusinessmarketingconsultant.com/search-marketing-versus-traditional-advertising/ small business marketing consultant Thu, 18 Dec 2008 23:43:58 +0000 hourly 1 https://wordpress.org/?v=6.8.3 By: Rich https://smallbusinessmarketingconsultant.com/search-marketing-versus-traditional-advertising/comment-page-1/#comment-88 Thu, 18 Dec 2008 23:43:58 +0000 https://smallbusinessmarketingconsultant.com/?p=646#comment-88 Hamilton, also my congrats on attaining another degree 🙂 Your website is like a marketing boot camp for many of us… THANKS!

]]> By: hamilton https://smallbusinessmarketingconsultant.com/search-marketing-versus-traditional-advertising/comment-page-1/#comment-79 Fri, 12 Dec 2008 12:53:17 +0000 https://smallbusinessmarketingconsultant.com/?p=646#comment-79 PPC vs Organic
Both are effective and necessary. In my world (small business) PPC is always the first of the two we do since it is so immediate. It is also a great “lab” that teaches you which terms are the most worthwhile. The worst thing you can do is pound away for six months optimizing on a term only to find out it’s not converting for you. I also like PPC because it is flexible. You can heavy up on your exposure during “the season” and react to the changing motivations of your target customers. Having said all that, having a strong organic ranking on the right term really should be the ultimate goal for all of us.

I’ve heard all the arguments on both sides (PPC is better because of this, organic is better because of that), and I don’t care. Would organic snobs have you wait in the dark for four months until you have a page one or two ranking? Or six months? Or maybe never? Would PPC snobs have you ignore organic because it takes too long?

I don’t believe you can have a truly successful internet marketing program without good organic rankings. And I don’t believe you can realistically get there without the business and learning you generate via PPC.

]]> By: Patrick Giammarco https://smallbusinessmarketingconsultant.com/search-marketing-versus-traditional-advertising/comment-page-1/#comment-77 Fri, 12 Dec 2008 02:41:13 +0000 https://smallbusinessmarketingconsultant.com/?p=646#comment-77 First off, congrats on earning the designation of Qualified Google AdWords Professional.

I enjoyed your post and agree… Search delivers those who are “in the market, ready to buy” much more effectively than traditional advertising.

Would like to hear your thoughts on PPC vs Organic.

Patrick

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