Comments on: Small Business Marketing Lessons from GM https://smallbusinessmarketingconsultant.com/small-business-marketing-lessons-from-gm/ small business marketing consultant Wed, 10 Jun 2009 11:01:02 +0000 hourly 1 https://wordpress.org/?v=6.8.3 By: Discover Alameda County https://smallbusinessmarketingconsultant.com/small-business-marketing-lessons-from-gm/comment-page-1/#comment-193 Wed, 10 Jun 2009 11:01:02 +0000 https://smallbusinessmarketingconsultant.com/?p=1233#comment-193 GM’s financial quagmire and bizarre labor and bureaucratic practices notwithstanding, branding (or lack thereof) was a big part of their problem.However many MPGs your car gets, or what quality ratings it receives, cars, like most products and services (perhaps even more so),Small Business have a large emotional component that isn’t an optional extra. Your brand either stands for something in the mind of the car buyer or they walk away from your brand and drive another home.

Small Business

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