Human communication changes, human nature doesn’t.
Maybe it’s not about whether you’re on LinkedIn or TikTok or how often you send emails or how engaging your website is. Maybe it’s about what you’re saying.
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For more than 45 years I've helped small business owners find, distill, and tell their story.
During that time I've learned a lot. You can be everywhere, you can double your budget, but if you aren't connecting with people -- with human nature -- none of that matters.
Because human communication is always changing, but human nature doesn't.