by hamilton | Effective Marketing |
I’ve learned a lot as a marketing consultant; I’ve been at this a loooooong time. One of the most important things I’ve learned: ask your customers and virtually any decision you make will be a better one. Let the people who will or won’t...
by hamilton | Effective Marketing |
Google doesn’t have a lot of planning meetings. Or at least the ones they have don’t last long. They evaluate a new plan or strategy quickly, instead of slowly and methodically. If they feel it has merit, they test. A lot. They test their way to the...
by hamilton | Effective Marketing |
One of the biggest mistakes small businesses make with their marketing is trying to say too much. It’s death by a thousand cuts (sorry). The business starts out with a simple, accurate, authentic message: superior engineering, for example. (The knife on the...
by hamilton | Effective Marketing |
Nobody likes to be called a commodity. To quote my best first grade pal, Dougy, “I know you are but what am I?!” Yes, the truth is both of us, you and I, are commodities, and we have the internet to blame. To be precise, we have online search to blame....
by hamilton | Effective Marketing |
All three really are related. . .and here’s how: A critical goal for all marketing consultants is to create congruency in the entire customer experience we engineer for our clients (everything working together). Do this, and a sort of poetry is achieved. Which...
