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How to Make Better Promises

Promise too much and you risk angering people when you don’t meet their expectations.  Or they simply won’t believe your bullshit.  Promise too little and you risk not getting noticed at all. One of Seth Godin’s recent posts inspired this one,...

Keep Shooting!

Phoenix Suns basketball coach Alvin Gentry gave his bench players (the second string) some great advice that has paid off.  Good advice, actually, for all of us.  Especially in this economy. His message: “Keep shooting!” I won’t take you out of the...

Bad News for Marketing People

Five years ago it was enough to change what you SAY about what you sell.  Change the ad, more hoopla at the trade show, that sort of thing. The bad news for marketing people (consultants included): we can’t so easily force people to listen today.  I know, poor...