by hamilton | Effective Marketing |
Thank you for your inspiration. I have paused to ask myself “What would Steve Jobs do in this situation?” many times. Each time it reminded me to push for something great, to challenge the traditional approach. Thank you for illuminating The User...
by hamilton | Effective Marketing |
Eric Ries offers an intriguing. . .or maybe obvious. . .approach to operating a startup I believe translates well into growing ANY business in today’s economy called The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to...
by hamilton | Effective Marketing |
Storytelling is an idea you’re hearing tied to marketing and business success more and more lately. The idea I’ve been talking about for years. In the context of marketing and business success storytelling really does rock. Here are seven reasons why: 1....
by hamilton | Effective Marketing |
“Now Bill Bill. . .” my mother used to say. I always knew what came after that: the rule. Now Bill Bill, always wash your fruits and vegetables because you never know where they’ve been. (Hamilton is my middle name, I’m a Bill Jr. and was...
by hamilton | Effective Marketing |
William Gibson said “The future is here, it just isn’t evenly distributed.” I agree. It’s here. You just have to look for it. I saw a piece this morning: branding that changes as people interact with it. More on brands that morph as their...
by hamilton | Effective Marketing |
Yesterday was Sunday and I went to church; my marketing church. Ikea. If by church you mean a place you go to reflect and be reminded of all the things you aspire to. This sign in the Ikea cafe caught my attention. Take a moment to read it. How do you communicate...
