by hamilton | Effective Marketing |
Mattias Olsson is a Swedish film maker. His latest film, a documentary, is “The Art of Slowing Down Time, 164 Days Alone at Sea”. I highly recommend it. This post is mostly about it. But first, a quick word about Mattias’s marketing. I’ve followed him for...
by hamilton | Effective Marketing |
I was invited to be part of a panel last week to discuss how small businesses with shrinking budgets can turn small budgets into leads. We were part of VentureBeat’s (Transformative technology coverage that matters) ongoing webinar series for SMBs. My message...
by hamilton | Effective Marketing |
Companies think making it hard to cancel a subscription, order, trial, etc., creates fewer cancellations. I disagree. I disagree because when you go to a website to cancel something you already decided you want to cancel. They’re too late. Why annoy me by making...
by hamilton | Effective Marketing |
Some of the most successful marketing campaigns I’ve been involved with have been the messiest. Some of the most successful entrepreneurs I’ve had the privilege of working with have made the most mistakes. So don’t bet the ranch* and don’t sweat the failures, and...
by hamilton | Effective Marketing |
Ever heard the saying “Don’t be a big fish in a small pond”? It started out (in 1881) as a warning: watch out or a “bigger fish” will come along and eat you. Good advice back then when bigger companies did tend to gobble up smaller ones...
