by hamilton | Effective Marketing |
Here’s the quandary. . . We always chase the next big thing. That new way our customers and prospects consume information. Yesterday we focused on email and websites. Today it’s Twitter and the rest of the social media sphere. That’s fine. We...
by hamilton | Effective Marketing |
Stephen Flaum is co-owner of Flaum Techologies and the author of this post. He developed CommissionCalc, an innovative sales commission software that automates complex commission plans. I asked Steve to share his ideas because, as you’ll see, he has some...
by hamilton | Effective Marketing |
Attention software developers. . .and everybody else. After all the tough sledding you’ve done to get the product where it is, your marketing needs to live up to it. Your Marketing 2.0 does a disservice to your Software 8.0. The reality: your marketing is...
by hamilton | Effective Marketing, Marketing Trends |
The main stage — the space we practice our craft on — is changing for marketers. Old: the brochure, trade show booth, 30-second TV spot, magazine ad or face-to-face sales call. New: the computer screen. So how do you become a rock star on the new...
by hamilton | Effective Marketing |
How about that, I watched this year’s Super Bowl like I always do, for the ads, and they threw in a terrific football game as a bonus. Extra bonus: The Who (Hey, old guys can still rock!!). The story this year: storytelling. Or, more specifically, a few...
