by hamilton | Effective Marketing |
I’ve been thinking a lot lately about failing. No, I’m not off my meds or anything like that. Then I saw a blog post by Seth Godin (big-deal marketing guy) about breaking your marketing to make it better. And it all started to come together for me. . . The...
by hamilton | Effective Marketing |
There’s a new flavor of entrepreneur emerging from the online/offline tumble we are in: the Master of Her Domain. Small business owners who can do just about everything themselves to market via their website. Versus ending up with a static site...
by hamilton | Effective Marketing, Marketing Trends, Recession-Proof Marketing |
Right now, people want to know how what you sell can save them money. Your marketing message needs to demonstrate this head-on. Period. I don’t mean price. I mean saving money. I mean creating value that far exceeds the price of what you sell. Cisco...
by hamilton | Effective Marketing |
Our job as marketers is to grow sales. Regardless of the environment we face. The choices we make either work or they don’t. Two thousand nine has been a challenge for many of us. Here are seven marketing sins I’ve seen small business owners commit in...
by hamilton | Effective Marketing, Ethics in Marketing, Marketing Ideas |
Something Seth Godin said in a recent post jumped out at me. It reminded me of the choices we make as marketers; choices that range from supporting customers to tricking them. He was helping a friend set up a new computer. You’ve been there; all the vendors...
