by hamilton | Effective Marketing |
“It’s time for a new ad” the company honcho tells her agency. “Great,” the agency says. The result more often than not is Miller Lite’s “Triple Hops Brewed for a clean taste and aroma!” campaign. Wow, finally, a light...
by hamilton | Advertising, Blog, Effective Marketing, Ethics in Marketing |
You make dozens of choices as a marketer on every campaign. All pulled by the natural tension between truth and manipulation. How innovative should we call our newest feature? How easy should we make our new user interface seem? And so on and...
by hamilton | Effective Marketing |
Two things are worth note as the Thanksgiving holiday approaches: A very cool viral marketing campaign by Lands’ End. And tips to lower your carbon footprint on Thursday. Land’s End has a program that connects that old winter coat you don’t use...
by hamilton | Blog, Marketing Ideas, Marketing Trends, Social Media |
It’s rare when a small business I’m invited into is doing a good job with email marketing. The most typical reason why: “we don’t have enough email addresses to start an email marketing campaign.” You have your customers’ emails,...
by hamilton | Advertising, Effective Marketing |
For most businesses the economy, well, sucks. But that’s not all bad. Certainly not for marketing consultants. 🙂 In fact, there are three good things that normally accompany slowdowns: it shows us our weaknesses and forces us to get better; it gives us the...
