by hamilton | Pathetic Marketing, Recession-Proof Marketing |
I’m rooting for GM. I hope and expect that they’ll be fine. There are lessons for us, however, in watching them respond to their situation. Lessons on what NOT to do. I’m a small business marketing consultant who’s called into every...
by hamilton | Effective Marketing, Social Marketing |
I asked this question on LinkedIn: If you were Director of Marketing for the NEW GM, what would you do? If you are part of LinkedIn check out the answers, there’s some good ones. Here’s what I’d do: 1. I would beg forgiveness from the American...
by hamilton | Effective Marketing |
Social media’s dirty little secret is the same dirty little secret every new marketing vehicle is afflicted with at the beginning. That is: most of it, in practice, sucks, at least initially. Why: it’s amateur hour. Remember when desktop publishing...
by hamilton | Advertising, Blog, Effective Marketing |
I’m rooting for the new Palm Pre. I get nervous when I see more hype or buzz than anything else about a product as it launches. Present a great product as a revolutionary life-changing product and you may kill it. That’s why I try to practice balancing...
by hamilton | Effective Marketing, Social Media |
Remember the old political quip from Bill Clinton’s first campaign, “It’s the economy, stupid”? It was written throughout his HQ to remind everyone the economy was the central issue of the campaign. Thanks to Steve Rubel for linking to Thomas...
