by hamilton | Blog, Social Marketing |
All of us have used CRM (Customer Relationship Management) software. Its goal: to increase sales by automating/managing relationships with customers and prospects. Social media is increasingly changing how we communicate with prospects, rendering CRM in this context...
by hamilton | Blog, Effective Marketing, Social Marketing |
“Google is every brand’s homepage now,” said Steve Rubel, a senior vice president at Edelman Digital. If you do nothing else from reading this post, follow him. He is one of the VSPs I follow (Very Smart People). The headline, the quote, is from...
by hamilton | Advertising, Blog, Effective Marketing, Marketing Ideas, Search Engine Marketing |
A while ago I wrote about the power of context in marketing. I used Google Adwords (sponsored search, or pay-per-click) as a great example. Adwords ads give you 95 characters, including spaces, to tell your story. No pictures, no song-and-dance. Yet, those little...
by hamilton | Blog, Marketing Ideas, Marketing Trends, Recession-Proof Marketing |
This is a riff on a question that opened an article a client of mine, VIP Wealth Management in Palm Desert, CA, gave me as background to revising his website content. “What do you do when the rules don’t work anymore?” As a marketing consultant I...
by hamilton | Blog, Marketing Ideas |
Is marketing a sprint or a marathon? Art or science? Advertising or sales? Good or bad? Answers: marathon; both; both; both. Actually, on one hand I define marketing as the process of transferring meaning to a target audience for the purpose of causing the action...
