by hamilton | Effective Marketing, Marketing Trends |
Marketing Consultants love “How the ______ will change the world” stories. So my mouth started to water when I spied “How the Kindle will change the world” by Jacob Weisberg in today’s Slate. He loves the new Kindle and wonders if it...
by hamilton | Blog, Effective Marketing, Recession-Proof Marketing |
You’ve heard the phrase “in your own backyard” attached to many things. The point generally being made: your don’t have to look very far for the answer. Ha! This happened to me yesterday literally IN MY OWN BACKYARD! The question: How to...
by hamilton | Effective Marketing, Marketing Ideas |
Sometimes the most profound “new” marketing strategies strike you at first as not new at all. “Hey, I knew that already” doesn’t disqualify something from dramatically changing your business. Enter setting expectations. Or more...
by hamilton | Blog, Recession-Proof Marketing |
When things get tough, really tough, for your customers, will what you sell be seen as a necessity or luxury? I have clients in a wide variety of situations; some having their best years ever, others solidly in crisis. When customers are in a crisis they tend to stop...
by hamilton | Advertising, Blog |
This time every year I get excited about the Super Bowl. The commercials, not the game. You might expect it, coming from a marketing consultant. Interesting facts: For the first time in a long time a beer company is not the largest SB advertiser. Pepsi takes...
