by hamilton | Effective Marketing |
Remember the gnarly cowboy scout who could look at the ground and tell that 12 men came through (in a hurry) three hours ago? He could read the signs. We all can express our inner gnarly cowboy scouts with Google…to help make better decisions and attract more of...
by hamilton | Effective Marketing |
Was Don right? And yes, I realize he is a fictional TV character. In the 50s he was right. Advertising (they didn’t make the distinction between marketing and advertising way back then) was a mass medium designed around consumer packaged goods....
by hamilton | Effective Marketing |
You know this. Everybody says they know this. Yet, most marketing I see suggests company leaders have forgotten. How do I know? People aren’t looking for a “…best in class, end-to-end customer experience solution…”. And people don’t...
by hamilton | Effective Marketing |
Imagine your top customers invite you into their planning meetings. You’d leave with a solid read on what’s important to them right now. You’d hear their problems and plans, get to ask questions. I guarantee as you walked out of the room your head...
by hamilton | Effective Marketing |
It had better work, or: We’ll need to borrow money to make payroll. We’ll have to slash expenses (‘burn the furniture to save the ship!’). Whatever else bad happens when you wait too long. Waiting too long to mount a marketing campaign is bad....
