by hamilton | Advertising, Marketing Ideas |
I have to thank David Sr., as he’s called at the company he owns with his son, David Jr., for this social media tip. They manufacture big pumps and mixers for general construction, which, in Arizona, has been an industry on its back (to put it mildly). ...
by hamilton | Advertising, Blog, Effective Marketing, Ethics in Marketing |
You make dozens of choices as a marketer on every campaign. All pulled by the natural tension between truth and manipulation. How innovative should we call our newest feature? How easy should we make our new user interface seem? And so on and...
by hamilton | Advertising, Effective Marketing |
For most businesses the economy, well, sucks. But that’s not all bad. Certainly not for marketing consultants. 🙂 In fact, there are three good things that normally accompany slowdowns: it shows us our weaknesses and forces us to get better; it gives us the...
by hamilton | Advertising, Effective Marketing, Search Engine Marketing, Uncategorized |
I judge the Microsoft store a success after hanging out at the grand opening of their Scottsdale store a few days ago (pics below). You can play with dozens of the latest desktops, laptops and netbooks, see every conceivable monitor, satisfy your ZuneHD lust, talk to...
by hamilton | Advertising, Blog, Effective Marketing, Ethics in Marketing, Marketing Ideas, Social Marketing |
Smart people invite me into their companies all the time. They’ve done things I could never do–build a product, patent a process. And they’re blocked by some aspect of their marketing. In the process of pushing for a solution they often gravitate...
by hamilton | Advertising, Blog, Effective Marketing |
The toughest times often see the most innovation, especially in marketing. For a variety of reasons. With sales slipping many companies are open to more risk because they feel they have less to lose. People lose their jobs and get to work on “that idea”...
