by hamilton | Advertising, Blog, Effective Marketing, Marketing Trends |
IBM spent three solid months teaching us young, starry-eyed recruits feature, function, benefit selling waaaay back in 1976. It was leading edge then. But so were a lot of things you wouldn’t be caught dead doing now (Streaking anyone? The first Rocky movie? ...
by hamilton | Advertising, Blog, Effective Marketing |
I’m rooting for the new Palm Pre. I get nervous when I see more hype or buzz than anything else about a product as it launches. Present a great product as a revolutionary life-changing product and you may kill it. That’s why I try to practice balancing...
by hamilton | Advertising, Blog, Effective Marketing, Marketing Ideas, Search Engine Marketing |
A while ago I wrote about the power of context in marketing. I used Google Adwords (sponsored search, or pay-per-click) as a great example. Adwords ads give you 95 characters, including spaces, to tell your story. No pictures, no song-and-dance. Yet, those little...
by hamilton | Advertising, Effective Marketing, Marketing Ideas |
Good post by Paul Dunay talks about the one word that defines the future of advertising: contextual. This marketing consultant would leave it at “context,” but who’s counting? The point is the same. Advertising has evolved from scream/push to...
by hamilton | Advertising, Blog |
This time every year I get excited about the Super Bowl. The commercials, not the game. You might expect it, coming from a marketing consultant. Interesting facts: For the first time in a long time a beer company is not the largest SB advertiser. Pepsi takes...
by hamilton | Advertising, Blog, Marketing Ideas |
I’ve always wanted my own marketing consultant. . .probably because I AM a marketing consultant. Well, I found one in the middle of South Dakota last week and he reminded me NOT to take your relationship with current customers for granted. We found ourselves in...
