by hamilton | Advertising, Blog |
I was cleaning out my 86-year-old Dad’s office. He broke his leg and needed more room. And did I find treasures! Magazines! Or more accurately, magazine ads! I dove into the ads from a Life Magazine from 1966 and, as you can imagine, had a good laugh. But I...
by hamilton | Advertising, Blog, Ethics in Marketing, Pathetic Marketing |
(Update on 6-28-09 — Today Billy Mays was found dead in his Florida home. My thoughts and prayers go out to his family and friends.) You know, the guy on TV who yells at you as he sells those amazing products that are NOT AVAILABLE IN STORES! It started with...
by hamilton | Advertising, Blog, Search Engine Marketing |
I just jumped through all the hoops to earn my Qualified Google AdWords Professional status (thank you very much!). Doing so deepened my knowledge AND my appreciation for the differences between search marketing and traditional advertising. Search marketing beats...
by hamilton | Advertising, Blog, Effective Marketing, Marketing Ideas, Recession-Proof Marketing |
As a small business marketing consultant business owners hire me, typically, when things are bad. So, pardon me when I don’t get too nervous about tough times. Here’s a tip you can use to increase sales and improve your marketing today: Go small....
by hamilton | Advertising, Blog, Effective Marketing, Marketing Ideas, Uncategorized |
Advertising – Effective Marketing – Marketing Consultant – Small Business Marketing Consultant // A NON-AD is something that doesn’t feel like an ad. It informs. It has value. It becomes an ad when it causes action. You know what...
by hamilton | Advertising, Blog, Effective Marketing, Marketing Ideas |
Advertising – Effective Marketing – Marketing Consultant – Small Business Marketing Consultant // AN AD isn’t an ad when it doesn’t create action. Lots of those around, aren’t there. There are lots of reasons why an ad...
