by hamilton | Effective Marketing |
Google doesn’t have a lot of planning meetings. Or at least the ones they have don’t last long. They evaluate a new plan or strategy quickly, instead of slowly and methodically. If they feel it has merit, they test. A lot. They test their way to the...
by hamilton | Effective Marketing |
One of the biggest mistakes small businesses make with their marketing is trying to say too much. It’s death by a thousand cuts (sorry). The business starts out with a simple, accurate, authentic message: superior engineering, for example. (The knife on the...
by hamilton | Effective Marketing |
Nobody likes to be called a commodity. To quote my best first grade pal, Dougy, “I know you are but what am I?!” Yes, the truth is both of us, you and I, are commodities, and we have the internet to blame. To be precise, we have online search to blame....
by hamilton | Effective Marketing |
All three really are related. . .and here’s how: A critical goal for all marketing consultants is to create congruency in the entire customer experience we engineer for our clients (everything working together). Do this, and a sort of poetry is achieved. Which...
by hamilton | Effective Marketing |
This one is for all the marketing consultants who make it to my site. Many of you ask me a lot of questions; from what it takes to be a marketing consultant and how I prospect, to how I set my fees. Others are concerned they may not know enough about marketing to be...
by hamilton | Effective Marketing |
Simplify, simplify, simplify. No, I’m not a Kung Fu Master, I’m a marketing consultant. The advice holds, however, for both I suppose. Simplify your martial arts technique and you’ll get better. Simplify your website and you’ll get better...
