by hamilton | Effective Marketing |
March is always exciting for this marketing consultant. It reminds me how far enthusiasm, hard work and belief in yourself can take you, whether in life, sports or marketing. March hosts the college basketball championships. And no March would be complete for me...
by hamilton | Effective Marketing |
Jony Ive, Apple’s head of product design, and now in charge of their UI design (hello iOS 7!) gave an answer to a related question that puts a new clarity to the answer I’m about to give you. “How do you know when a design is right?” was the...
by hamilton | Effective Marketing |
Have you been buried like I have under Top-10 lists of things learned in 2011 or things to remember for 2012? I’m a guilty party to the deluge with my last post Here’s where this takes me, though: First, sure, it’s worth the effort to parse through...
by hamilton | Effective Marketing |
I’ve learned a lot in 2011 about marketing and persuasion. From every direction — clients, my work for clients and from everything in between. Looking back, here are the things I’ve learned that will make what I do in 2012 better- Message, what you...
by hamilton | Effective Marketing |
We did something with a client this year that’s worth sharing with you. Instead of the traditional holiday email card with a meaningful thought we decided to ask their customers to share their favorite Christmas stories; then pick a few and share the stories...
by hamilton | Effective Marketing |
Let’s see. . .what else could I have thrown into my headline. . .? Organic? Instant download? This post is about getting people’s attention. A quick glance through my Twitter or G+ or StumbleUpon accounts gets my head hurting. Otherwise reasonable...
