by hamilton | Effective Marketing |
“Oh, we tried Google Adwords, spent a lot of money, saw no results and stopped the campaign. Adwords doesn’t work.” I hear this almost every week. Silence (no leads or sales) from an Adwords campaign should tell you something isn’t working;...
by hamilton | Effective Marketing |
I was struck by a post by Thomas Baekdal, one of the very smart guys I follow (and you should too). His point is publishers and media companies should get past the limitation of prime time or a publishing schedule. That is, allowing access to media on their...
by hamilton | Effective Marketing |
Intel does a wonderful job of demonstrating the next kind of commercial. Commercials that feature you. Outstanding marketing. http://www.intel.com/museumofme/r/index.htm...
by hamilton | Effective Marketing |
If you’re in business for yourself one of the things motivating you is the desire to . . .however you would describe it . . .crush it, hit it out of the park, strike gold. Otherwise hit upon something that makes you more money than you imagined and even a...
by hamilton | Effective Marketing |
Remember those classic books you were supposed to read and digest in school? I know, I don’t remember most of them either. One I do is Self-Reliance by Ralph Waldo Emerson. Not because I read and digested it, I didn’t. But because Emerson was this cool...
by hamilton | Effective Marketing |
Not that many years ago if sales needed boosting you called your ad agency and they got to work on a bigger ad, new brochure, re-designed trade show booth, whatever. THEY did the work. It was “on THEM.” Today it’s on you. A firm like mine can (and should) help. ...
