by hamilton | Effective Marketing |
A long time ago there was a farmer who was struggling with his garden. He tried everything he could think of without success. Determined, he sought out the advice of a wizard. He explained his situation. After reflection the wizard gave the farmer a pouch with this...
by hamilton | Effective Marketing |
Remember the “puppy dog close?” I can see you’re interested in that brown puppy. Why don’t you take her home for a few days, if you like her, buy her. You may not be old enough to have heard it called that. Are you old enough to have...
by hamilton | Effective Marketing |
I have an opinion, which I’m about to share, not surprisingly. But I wonder, what’s yours? My perspective- I work with clients on all sides of “this economy.” Some are having their best years ever. Some have come through it a...
by hamilton | Effective Marketing |
As a marketing consultant I pay attention to marketing and am easily annoyed. How about you? Here are four things that annoy me. . .and likely everybody else on the planet- Instant pop-ups Those things that grey out the rest of the page, pop up six seconds after you...
by hamilton | Effective Marketing |
A better question to ask: What should we do FOR our best customers? Think about the companies for which you are a great customer. Been with them a long time, always pay on time, don’t require much hand-holding. The sad thing is, for most of us, we’re...
by hamilton | Effective Marketing |
I work with a lot of people who are very smart about a lot of things. Many of whom who bump up against the marketing of their product or service and stop. Why? I believe it’s because they assume that marketing must be complex if they don’t know how to do...
