by hamilton | Effective Marketing |
I’ve always been a believer is small tests over long-term planning. Get some feedback from your customers and start putting different messages or prices or offers in front of people. Measure, refine, repeat. The internet is heaven-sent for this...
by hamilton | Effective Marketing |
I visited the GooglePlex last week in Mountain View. I was in San Francisco for an unrelated training and arranged for a tour and meetings with some of their Adwords people. Here are my impressions, in no particular order- Google is in very good hands. Smart,...
by hamilton | Effective Marketing |
Generally speaking, whether it’s turning a website visitor into a lead or a sale, you need to be able to be profitable on small conversion rates (the percentage of website visitors you convert into leads). A decent conversion rate of website visitors into leads,...
by hamilton | Effective Marketing |
Marketing is, at its core, a numbers game, and we all would do well to remind ourselves of this from time to time. Let’s take a quick look at your website. Can you be profitable converting 2% of your traffic into leads, given your current closing rate and gross...
by hamilton | Effective Marketing |
I attended a seminar in San Jose last week by Dave Snowden about Complexity Theory and it’s taken me about a week of processing to talk about it at all. I went on a long shot but feel it will greatly inform my work going forward. Powerful stuff....
by hamilton | Effective Marketing |
I have hoped my blog posts would engage visitors. Based on the number of comments and page views this isn’t the case. Okay, so I’m changing it up. A post a day for a month instead of a post every once in awhile. The idea is obvious; when...
