by hamilton | Effective Marketing |
I recently met Boston Carter. She calls herself a Task Coach; someone who can help you stay on track and focused on your goals. And my experience is she’s a good one. But she’s a lot more. If you’re looking for a personal or...
by hamilton | Effective Marketing |
I was playing email catchup, getting to those hey-check-this-out links sent by people I follow, when I stumbled upon a video that stopped me in my tracks. I found myself on the Acumen Fund website and it looks interesting. They fight poverty in an interesting,...
by hamilton | Effective Marketing |
Tesla, the super-cool electric car company, is opening stores, not dealerships. Their stated goal: to bring a smile to every owner’s face. Not “move X units per month.” Which is reflected in the experience they are creating. It’s easy to...
by hamilton | Effective Marketing |
It was during a timeout late in the basketball game. Coach grabbed me by the jersey and yelled above the crowd, “And you, Wallace, dammit, KEEP SHOOTING!” After I had missed my last few jump shoots (after what seemed like a million misses!). What the...
by hamilton | Effective Marketing |
The easiest way to perfect: iterations. Start, test, refine. Repeat in short affordable steps. Learn what works and what doesn’t. Amplify what works and dampen what doesn’t. How long does it take? Not sure I’ve ever found perfect. And it...
by hamilton | Effective Marketing |
My wife and I added a trip to a Borders Bookstore to our plan this past weekend. In case you haven’t heard, Borders is downsizing closing a bunch of stores due to bankruptcy. Two closings in our area. We saw an ad promising big discounts, so, why not? We...
