by hamilton | Effective Marketing |
We’re not in Kansas anymore. . .for those of you old enough to have seen The Wizard of Oz. We’re into “this economy,” whatever this is, far enough that we all know at least we’ll survive it. The point is, what to do now? About our...
by hamilton | Effective Marketing |
Or. . .how to tap into the genius swirling around you! A famous film director famously said “forget film school.” If you want to learn to direct movies, rent DVDs and watch the directors’ commentaries, “It’s all there.” And while...
by hamilton | Effective Marketing |
Have you seen demoslam by Google? It’s a beautiful piece of marketing. It is a where you can rate demos people do of a variety of Google’s free technology. The video below is a playlist of some of the more interesting videos people have uploaded; more...
by hamilton | Effective Marketing |
This is more than semantics — new versus different — and it’s important. Yes, new is always different. Different doesn’t have to be new. It just has to be different. And different is a lot easier and cheaper than new. Not easy and cheap;...
by hamilton | Effective Marketing |
I was reminded (twice!) this weekend of how important it is to do the work. Do. The. Work. Why- There’s a common mistake in small business marketing I see made a lot when gauging the level of engagement needed to effectively introduce a new product or...
by hamilton | Effective Marketing |
You know how when you see an ad and it captivates you? It’s so totally engaging you can’t take your eyes off it — you even tell other people about it?! Yeah, I know, almost never happens to me, either. 🙂 But it did just happen to me with the latest...
