by hamilton | Effective Marketing |
Promise too much and you risk angering people when you don’t meet their expectations. Or they simply won’t believe your bullshit. Promise too little and you risk not getting noticed at all. One of Seth Godin’s recent posts inspired this one,...
by hamilton | Effective Marketing |
The Old Spice guy advertising campaign has all the signs of being a real success, at least to this marketing consultant. And, lots of good lessons for small business: its message is on-target; its message is simple; it pounds away at the message; it’s...
by hamilton | Effective Marketing |
There is a new type of entrepreneur emerging: an owner who is the master of his or her “domain.” That is, someone who can do just about everything you need to do to attract traffic, engage people wherever they may be and convert them into customers. So,...
by hamilton | Effective Marketing |
Sometimes when things go wrong with a customer our first instinct is to run and hide. Sure, we’ll try to make things right, but it’s a bit like handling a dead fish, we want to just hold our nose and be done with it as soon as possible. Thankfully, not...
by hamilton | Effective Marketing |
Phoenix Suns basketball coach Alvin Gentry gave his bench players (the second string) some great advice that has paid off. Good advice, actually, for all of us. Especially in this economy. His message: “Keep shooting!” I won’t take you out of the...
by hamilton | Effective Marketing |
Five years ago it was enough to change what you SAY about what you sell. Change the ad, more hoopla at the trade show, that sort of thing. The bad news for marketing people (consultants included): we can’t so easily force people to listen today. I know, poor...
