by hamilton | Effective Marketing, Marketing Trends, Recession-Proof Marketing |
Right now, people want to know how what you sell can save them money. Your marketing message needs to demonstrate this head-on. Period. I don’t mean price. I mean saving money. I mean creating value that far exceeds the price of what you sell. Cisco...
by hamilton | Effective Marketing |
Our job as marketers is to grow sales. Regardless of the environment we face. The choices we make either work or they don’t. Two thousand nine has been a challenge for many of us. Here are seven marketing sins I’ve seen small business owners commit in...
by hamilton | Effective Marketing, Ethics in Marketing, Marketing Ideas |
Something Seth Godin said in a recent post jumped out at me. It reminded me of the choices we make as marketers; choices that range from supporting customers to tricking them. He was helping a friend set up a new computer. You’ve been there; all the vendors...
by hamilton | Effective Marketing |
“It’s time for a new ad” the company honcho tells her agency. “Great,” the agency says. The result more often than not is Miller Lite’s “Triple Hops Brewed for a clean taste and aroma!” campaign. Wow, finally, a light...
by hamilton | Advertising, Blog, Effective Marketing, Ethics in Marketing |
You make dozens of choices as a marketer on every campaign. All pulled by the natural tension between truth and manipulation. How innovative should we call our newest feature? How easy should we make our new user interface seem? And so on and...
by hamilton | Effective Marketing |
Two things are worth note as the Thanksgiving holiday approaches: A very cool viral marketing campaign by Lands’ End. And tips to lower your carbon footprint on Thursday. Land’s End has a program that connects that old winter coat you don’t use...
