by hamilton | Advertising, Effective Marketing |
For most businesses the economy, well, sucks. But that’s not all bad. Certainly not for marketing consultants. 🙂 In fact, there are three good things that normally accompany slowdowns: it shows us our weaknesses and forces us to get better; it gives us the...
by hamilton | Effective Marketing |
In 1993 Peter Steiner created this cartoon. It quickly became an icon for our understanding of the internet back then: this amazing, anonymous place where you can create whatever you want to create. Where nobody knows you’re a dog! As a marketing consultant...
by hamilton | Advertising, Effective Marketing, Search Engine Marketing, Uncategorized |
I judge the Microsoft store a success after hanging out at the grand opening of their Scottsdale store a few days ago (pics below). You can play with dozens of the latest desktops, laptops and netbooks, see every conceivable monitor, satisfy your ZuneHD lust, talk to...
by hamilton | Effective Marketing |
The amazing secret behind all those amazing secrets is this. When you see headlines like “5 Secrets to Better ________,” or “The Secret Behind ____________,” or “The Secret to Saving Money _________s Don’t Want You to Know,”...
by hamilton | Effective Marketing |
In the music world it’s obvious. No artist would dream of trying to sell a song today that sounds like something they recorded 10 years ago. Madonna is the poster child for changing your product. Love her or hate her, she’s reinvented herself and her...
by hamilton | Effective Marketing |
The manager of a restaurant I waitered at in college taught me a great marketing lesson: “We do a lot to make sure our steaks are tender, but the most important thing we do is always give the customer a sharp knife. The sharper the knife, the more tender the...
