by hamilton | Effective Marketing, Search Engine Marketing, Social Marketing, Uncategorized |
You’ve heard the old saying “you can’t put lipstick on a pig.” If sales are slipping, as you focus on changing your marketing — the amount of lipstick to use and the color — remember to include your product on your list of...
by hamilton | Blog, Effective Marketing, Recession-Proof Marketing |
Yes it’s true. I’m a marketing consultant and I hired a marketing consultant. It’s simple, really. You see, regrettably, I don’t know everything. When I take something as far as I can and I’m still not happy with the results, I look...
by hamilton | Advertising, Blog, Effective Marketing, Ethics in Marketing, Marketing Ideas, Social Marketing |
Smart people invite me into their companies all the time. They’ve done things I could never do–build a product, patent a process. And they’re blocked by some aspect of their marketing. In the process of pushing for a solution they often gravitate...
by hamilton | Effective Marketing |
Hunkered down with your marketing on hold? Waiting this thing out? Don’t. Now may be the new normal, with the economy headed for a reset, not a rebound. Bummer! Reset: an economy that improves some, but does not rebound to where it was before it fell. Or so...
by hamilton | Blog, Effective Marketing, Marketing Ideas |
Every marketing consultant worth their salt are telling clients to communicate, communicate, communicate. And email (email marketing) is still the preferred method by which people do that. But (small problem) the trick is not sending email, but getting your email...
by hamilton | Effective Marketing |
A few things about this announcement get my marketing consultant muscles flexing: No, I don’t think there will be any bargains on GM cars on eBay. No $40K cars bought with your winning bid of $18K. Whether they were forced into innovating as so many companies...
