by hamilton | Effective Marketing, Social Marketing |
I asked this question on LinkedIn: If you were Director of Marketing for the NEW GM, what would you do? If you are part of LinkedIn check out the answers, there’s some good ones. Here’s what I’d do: 1. I would beg forgiveness from the American...
by hamilton | Effective Marketing |
Social media’s dirty little secret is the same dirty little secret every new marketing vehicle is afflicted with at the beginning. That is: most of it, in practice, sucks, at least initially. Why: it’s amateur hour. Remember when desktop publishing...
by hamilton | Advertising, Blog, Effective Marketing |
I’m rooting for the new Palm Pre. I get nervous when I see more hype or buzz than anything else about a product as it launches. Present a great product as a revolutionary life-changing product and you may kill it. That’s why I try to practice balancing...
by hamilton | Effective Marketing, Social Media |
Remember the old political quip from Bill Clinton’s first campaign, “It’s the economy, stupid”? It was written throughout his HQ to remind everyone the economy was the central issue of the campaign. Thanks to Steve Rubel for linking to Thomas...
by hamilton | Blog, Effective Marketing, Social Marketing |
“Google is every brand’s homepage now,” said Steve Rubel, a senior vice president at Edelman Digital. If you do nothing else from reading this post, follow him. He is one of the VSPs I follow (Very Smart People). The headline, the quote, is from...
by hamilton | Advertising, Blog, Effective Marketing, Marketing Ideas, Search Engine Marketing |
A while ago I wrote about the power of context in marketing. I used Google Adwords (sponsored search, or pay-per-click) as a great example. Adwords ads give you 95 characters, including spaces, to tell your story. No pictures, no song-and-dance. Yet, those little...
