by hamilton | Effective Marketing, Ethics in Marketing, Marketing Ideas |
Something Seth Godin said in a recent post jumped out at me. It reminded me of the choices we make as marketers; choices that range from supporting customers to tricking them. He was helping a friend set up a new computer. You’ve been there; all the vendors...
by hamilton | Advertising, Blog, Effective Marketing, Ethics in Marketing |
You make dozens of choices as a marketer on every campaign. All pulled by the natural tension between truth and manipulation. How innovative should we call our newest feature? How easy should we make our new user interface seem? And so on and...
by hamilton | Advertising, Blog, Effective Marketing, Ethics in Marketing, Marketing Ideas, Social Marketing |
Smart people invite me into their companies all the time. They’ve done things I could never do–build a product, patent a process. And they’re blocked by some aspect of their marketing. In the process of pushing for a solution they often gravitate...
by hamilton | Effective Marketing, Ethics in Marketing |
“I sell products, I don’t sell advertising.” So says Don Draper to Duc (Duck?) Phillips as they discuss the direction of the ad agency on Mad Men. I agree with Don. And yes, I know it’s not real, it’s a TV show. That still...
by hamilton | Blog, Effective Marketing, Ethics in Marketing |
March is always exciting for this marketing consultant. It reminds me how far enthusiasm, hard work and belief in yourself can take you, whether in life, sports or marketing. March hosts the college basketball championships. Even those of us far removed from sports...
by hamilton | Advertising, Blog, Ethics in Marketing, Pathetic Marketing |
(Update on 6-28-09 — Today Billy Mays was found dead in his Florida home. My thoughts and prayers go out to his family and friends.) You know, the guy on TV who yells at you as he sells those amazing products that are NOT AVAILABLE IN STORES! It started with...
