by hamilton | Advertising, Marketing Ideas |
I have to thank David Sr., as he’s called at the company he owns with his son, David Jr., for this social media tip. They manufacture big pumps and mixers for general construction, which, in Arizona, has been an industry on its back (to put it mildly). ...
by hamilton | Effective Marketing, Ethics in Marketing, Marketing Ideas |
Something Seth Godin said in a recent post jumped out at me. It reminded me of the choices we make as marketers; choices that range from supporting customers to tricking them. He was helping a friend set up a new computer. You’ve been there; all the vendors...
by hamilton | Blog, Marketing Ideas, Marketing Trends, Social Media |
It’s rare when a small business I’m invited into is doing a good job with email marketing. The most typical reason why: “we don’t have enough email addresses to start an email marketing campaign.” You have your customers’ emails,...
by hamilton | Advertising, Blog, Effective Marketing, Ethics in Marketing, Marketing Ideas, Social Marketing |
Smart people invite me into their companies all the time. They’ve done things I could never do–build a product, patent a process. And they’re blocked by some aspect of their marketing. In the process of pushing for a solution they often gravitate...
by hamilton | Blog, Effective Marketing, Marketing Ideas |
Every marketing consultant worth their salt are telling clients to communicate, communicate, communicate. And email (email marketing) is still the preferred method by which people do that. But (small problem) the trick is not sending email, but getting your email...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
Remember the first sentence in the book Good to Great? “Good is the enemy of great.” The idea was you had to push past good to get to great; getting past the old “if it ain’t broke. . .don’t fix it. . .” In today’s economy...
